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Salesforce Media Cloud Consultant Exam Sample Questions (Q32-Q37):

NEW QUESTION # 32
A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?

A. adserver,ad server application, and ad server advertiser
B. ad server, ad server application, and ad server user
C. ad server, ad server account, and ad server user
D. adserver,ad server account, and ad server advertiser

Answer: B

Explanation:
When integrating Google Ad Manager (GAM) server with Advertising Sales Management (ASM), the set of objects that need to be populated includes the Ad Server, Ad Server Application, and Ad Server User (A). This combination ensures that the GAM server isproperly linked with ASM, allowing for the synchronization of ad server configurations, user permissions, and application-specific settings, facilitating seamless integration and management of advertising operations.References:
https://help.salesforce.com/
https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_objects_list.htm

NEW QUESTION # 33
Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?

A. media content title
B. ad quote line
C. quotes
D. order

Answer: B,C

Explanation:
For a seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript in Salesforce Media Cloud, it's essential they have write access to specific objects that are integral to the media planning and sales process. These objects include:
Quotes: This object is critical as it allows sellers to propose prices for various advertising spots or spaces within media content. The quote object captures proposed prices for ad placements, making it a central piece in creating a media plan.
Ad Quote Line: This object represents individual line items within a quote, detailing specific ad placements, durations, and other relevant specifications for each proposed ad spot within the media plan.
Ensuring sellers have write access to these objects enables them to efficiently create, modify, and propose media plans to prospective advertisers, streamlining the sales process.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 34
During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?

A. associate the creatives to a line item in GAM
B. create order in GAM
C. check if creatives are loaded in GAM
D. check availability of inventory in GAM

Answer: A,C

Explanation:
During a Google Ad Manager (GAM) order orchestration, a media planner needs to complete some steps manually in the GAM server, including associating the creatives to a line item in GAM (A) and checking if creatives are loaded in GAM (D). These manual steps are necessary because they involve specific actions within the GAM interface that require human intervention, such as verifying creative assets and ensuring they are correctly linked to the appropriate ad campaign line items.References:
https://support.google.com/admanager/answer/179039?hl=en
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 35
In digital ad sales, what are two ways advertisiments are priced?

A. marketing cost
B. cost per mille (CPM)
C. prepaid expense (PE)
D. cost per click (CPC)

Answer: B,D

Explanation:
In digital ad sales, advertisements are commonly priced based on Cost Per Mille (CPM) (A), which refers to the cost per thousand impressions, and Cost Per Click (CPC) (C), which refers to the cost each time a user clicks on an ad. These pricing models help advertisers and publishers to measure the cost-effectiveness and performance of their ad campaigns.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 36
A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?

A. configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group
B. configure a criteria-based sharing rule to share order records once opportunity status is "closed won"
C. share order records programmatically using apex whenever opportunity status is "closed won"
D. sales users will use manual sharing in order to share order records once opportunity status is "closed won"

Answer: B

Explanation:
To allow the operations team to access quote records and perform the "create and submit order" action only when the corresponding opportunity status is "Closed Won", while maintaining the organization-wide default setting for quote and order objects as private, acriteria-based sharing ruleshould be configured. This sharing rule can be set up to share order records with the operations team based on the specific criteria of the opportunity status reaching "Closed Won", thus fulfilling the requirement with minimal customization.
References:
Salesforce Sharing Rules documentation:
https://help.salesforce.com/articleView?id=security_sharing_rules_create.htm Salesforce Opportunity Management guide:
https://trailhead.salesforce.com/en/content/learn/modules/opportunity-management

NEW QUESTION # 37
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